If you’re reading this in England you can now buy the book domestically at Cross Rhythms’ online store (link here). Working on how best to publicize it there; doing the whole marketing bit about calculating costs of advertising through different mediums and measuring them against number of impressions (how many people will probably see an ad at whichever location it may be), average returns as defined by number of sales per number of impressions, from this working out the ROI (return on investment) which is not to be confused with RIO and a cherry ice cream smile. I suppose it’s very nice. And I almost sound like I know what I’m talking about with all that jargon, don’t I. Scary.
The other option is saying “it’s a ministry!” and throwing money around like it’s no object in an effort to get the word out… oh, wait, I can’t afford that. Still, it is a ministry, so you have to factor that into the marketing equation.
I’ll work out a plan. Hopefully sooner rather than later!
